Template ideas for a free chatbot creator

"Hello, can I help you find anything?" says the store assistant who has greeted you in the aisle. "Welcome, how can I assist with your stay?" the hotel concierge says to each guest as they approach the lobby desk. "Welcome to ThisCompany, how may I help you?" greets every admin desk, switchboard, and service line for decades. 

Whether you realize it or not, the customer service industry is made up of scripts. The best human service comes from a blend of excellent best practices (the script) and responsive intuition. But when there isn't a human, a good script stands on its own.

The same is true of your chatbot. When you’re building your free chatbot creator, the scripts behind the bot are your secret ingredient to customer success. 

But, the last thing you want is for it to be full of dull action items your prospects need to address. What the bot can do is translate a database of conversation paths, quick-reference information, and even more complex FAQ answers into an engaging experience for your online visitors. But first, they need a template. 

We’ve compiled a list of simple template ideas you can use as you build your chatbot. This will make it easier for you to anticipate the needs of your prospects, and get your chatbot live on your website in no time. 

What is a chatbot template? | Assistance, answers, and more

There are two types of chatbot scripts, flowchart conversation trees, and responsive answers. A conversational chatbot script can be written like a flow chart, a branching tree, or a similar visualization that works best for you. Your chatbot has a starting point, the greeting, where users can branch into other conversations and answers. Chatbot scripts start simple, but with a comprehensive knowledge base, you can soon build a large network of helpful response trees to common questions and digital functions.

Most chatbots (not just chatty intake forms) can also respond to questions. This can default to a search feature (example: resulting blog posts and item pages with matching keywords) or you can pre-program your chatbot to recognize FAQs and provide answers. This is another type of chatbot template.

Chatbots can provide their users with selectable conversation paths, like in the example above, or they can respond more dynamically to conversational questions from your website users. In many cases, a user question will jump the chatbot to a new conversation tree regarding the chosen subject.

Example Chatbot Script 1: FAQ Answers

• Bot:
• "Hello. Can I help you out with anything?"
• Returns 
• Track my item
• Help me place an order 
• User: Clicks returns
• Bot: 
• Great, I can help you with that, first I need to know if you need help with the following
• Print a return label
• Return without original packaging
• Return for store credit
• User:
• Clicks return without original packaging 
• Bot:
• "Returns are accepted without the original packaging if you use one of our local locker drop-off points"
• Anything else you need help with?
• No, I’m good
• Take me to the beginning
• User: 
• *Clicks no, I’m good”
• Bot:
• Thanks for stopping by! If you have any other questions, you know where to find me!

Managing accounts and services with chatbot templates

You can also equip your chatbots to become concierge hosts to your users; booking and managing their services and account details. With a well-written chatbot, each online customer will get the experience of a personal assistant without a floor of human chat techs to assist every visitor. 

Instead of navigating the website menus, customers can simply ask your chatbot about their accounts, make detailed updates, and manage their orders or services. Customers can change their booking time, and delivery dates, cancel services or quickly book a repeat of their last order. A chatbot with an enjoyable script can become an essential conversion tool, helping leads and return customers quickly move from decision-making to booking in a conversational style.

Example Chatbot Script 3: New Order

• Bot:
• "Welcome to Our Service. What can I help you with, today?"
• Schedule a service
• Manage a service
• Cancel a service
• How much does a full service cost? 
• User:
• *Clicks how much does a full-service cost*
• Bot:
• "Our Deluxe Package comes with three hours in the venue, a catered meal, and one hour hosted DJ time on the dance floor"
• "The baseline package is $450 plus $15 per guest. There are add-ons available for $50 to $150 each."
• Anything else I can help you with today?
• No, I’m good
• What are the add-ons?
• Take me to the beginning
• User
• *Clicks take me to the beginning*
• Bot:
• Sure thing, here are our options again: 
• Schedule a service
• Manage a service
• Cancel a service
• How much does a full service cost? 

Example Chatbot Script 4: Account information and management

• Bot:
• "Welcome to Our Service. What can I help you with, today?"
• Manage my account
• Manage my deliveries
• When will my delivery arrive?
• Cancel a delivery 
• Manage my payment information
• User:
• *Clicks when will my delivery arrive*
• Bot:
• "Great, are you asking about a service you have scheduled?"
• Yes
• No
• Not sure
• User:
• *Clicks yes*
• Bot:
• "Let me pull up your account"
• ... [Login required?]
• "Your service will arrive between 4:30 and 5:00 PM today."
• "Is this time still good for you?"
• Yes I’ll be there
• No, I need to reschedule
• User:
• *Yes I’ll be there*
• Bot:
• Great! Anything else I can help you with?
• No, I’m good
• Take me to the beginning

Chatbot templates and calculation tools

Lastly, you can connect your chatbot to conversationally provide calculated answers. Where you may already have a calculator landing page, some clients would rather get their numbers by asking the right questions. A housing contractor, for example, might connect their chatbot to an estimator tool for, say, flooring installation costs per square foot. The chatbot script then translates the numbers into a conversational answer.

Example Chatbot Script 5: Calculations and Rough Estimates

• Bot:
• "Welcome to Roofers Co. How can we help with your roof?"
• FAQ’s
• Estimates
• Book a quote
• User:
• *Clicks FAQs*
• Bot:
• Perfect, you can choose from these categories
• How much do you charge for small unit roofs?
• How much do you charge for medium-sized roofs
• How much do you charge for large homes?
• User:
• *Clicks how much do you charge for small unit roofs*
• Bot:
• "That depends on the material and size of the roof."
• [Material of Roof] x [Size of Shed]
• User:
• *Enters 10 x10*
• Bot: 
• "A 10x10 square shingle roof on a shed will cost between $350 and $700"

Building Your Scripts with Amy

Amy is a chatbot designed to enable small businesses to easily build and upload a chatbot onto their website, made just for their industry. and their customers appreciate it most. Each template is built from industry-specific interviews, so you’re always getting the right content made just for your customers. 

To find out more about a dynamic chatbot for your small business website or how to build the perfect chatbot templates, sign up for Amy for free.