How to set up a photographer chatbot: A simple guide

How to set up a chatbot: A simple guide for photographers

For a chatbot to be effective, you must design it with your clients in mind. This is no issue for anyone with coding experience. However, if you have limited tech experience or knowledge, the entire idea may seem out of reach and a little overwhelming at first. 

Fortunately, gone are the days when advanced coding skills were necessary to build chatbots. Chatbot solutions like Amy let you set up conversational bots effectively across your communication channels, and you don't have to write a line of code. Sound exciting, right?

This guide will take you through the main elements to consider when setting up a chatbot, the simple process, and how to get the most from your chatbot solution.  

What you need to consider

Consider the following before you start setting up your chatbot:

• Figure out the “why” – The chatbot solution you wish to use on your website must align with your goals, so it’s essential to outline exactly what. So it's essential to define your needs and outline the goals you want to achieve.
• Company values – Your organization's core values provide a guideline to set up a bot that reflects the company's priorities.
• Personalization – When you set up a chatbot solution, you want to customize it by adding branding and language that relates to your business and creating an experience that is friendly and welcoming for your clients. 
• Chatbot Flow – Having the right conversational flow on your site is an important part of the client experience. Everything from a welcome message to how you answer frequently asked questions, you’ll want to ensure each and every client feels as if they’re being heard and recognized.

How to Set Up a Chatbot

Setting up a chatbot for your photography website may seem daunting, but with the right solution, it shouldn't take any more than a few minutes for you to complete.

You’ll want to gather frequently asked questions you receive, along with any information about your business or promotional events you want clients to know about.

Generally, you'll follow these steps:

1. Use a pre-built template designed just for photography businesses

The right chatbot solution should give you access to a library of pre-built templates built just for your business. The templates should keep your customer needs in mind, as well as 

Using pre-built chatbot templates will help you add some fluidity and ease, especially when it's your first time setting. Entrepreneurs with no coding experience can find templates incredibly useful when deploying chatbots on their sites.

2. Edit your chatbot flow

Amy automates repetitive, rule-based actions to make your team efficient and productive. With the chatbot in place, you can optimize the time spent on the most sensitive, complex, and high-value client interactions.

Editing the chatbot flow can help you increase client engagement on your website by allowing you to automate basic customer interactions, collect leads, and integrate with your calendar with Calendly.  Here are some simple steps you can make:

1. Log in to the Admin Console
2. Select "Build" on the left navigation menu. This will display the builder page comprising a range of connected Bot Actions.
3. Drag the actions to the flow builder section, then link them in a guided workflow. You can also drag out the node and select a required action.
4. Pick a "Send a Message" action, then key in the text. You can also delete or copy the action when building the chatbot.
5. You can delay bot responses then deliver several messages once to offer a comfortable reading pace.
6. Chatbots come with unique variables that you can add or remove when editing. For instance, the bot can ask a question then save the visitor's response. The flow builder lets you perform numerous operations to ensure the chatbot matches your objectives and needs.  
7. Once you've chosen your preferred actions, you'll click on "Preview Bot."
8. After you're done building the process, provide a name, then hit "Save."

 3. Install Using a Copy and Paste Code

It's essential to get the chatbot code before using the Amy chatbot solution. All you have to do is copy this code onto your site in order to get Amy up and running. Here are the main steps of installing Amy through the copy and paste approach:

1. Log in to the platform's Admin Console
2. Select "Install" on the left navigation menu
3. Hover the cursor on the code, then select "Copy Code."
4. Paste the code on your site

 4. Monitor how your chatbot interacts with your potential clients 

Monitoring your chatbot's interaction with potential clients lets you know what users think, if they're satisfied with the responses, whether they're fully utilizing the tool, and the bot's impact on new and recurring contacts.

Important key performance indicators to watch out for and report include:

• Chatbot activity volume
• Bounce rate
• Chatbot response volume
• Use rate through open sessions
• Conversation length
• Retention rate
• Questions per conversation
• Non-response rate
• Goal completion rate
• Interaction rate
• Most frequently asked questions
• User feedback

These measurements are valuable for tracking your chatbot's results and identify where you need to improve in your conversational flows.    

Boost Your customer experience with a chatbot with human superpowers 

There's no reason to think that an effective website chatbot is out of reach because you lack the technical skills. With the right chatbot, you don’t need an IT expert or coding experience to enjoy its full benefits and delight from end to end. 

Meet Amy: the most intuitive chatbot solution that simplifies the entire setup process for small businesses. Sign up for Amy 1.0  today to enjoy its full benefits.